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THE BRAND: Four Paws

THE CHALLENGE: Four Paws, an NGO that fights for animal rights, needs funds to help farm animals live in more humane conditions.

THE INSIGHT: In our lives, we have the chance to choose how much space we need for ourselves. Farm animals can’t.

THE IDEA: Create awareness for animal living conditions in a situation where people are conveniently able to influence the conditions of their own space.


Adam Braun, CW

Elena Chiaradia, CW

Awards: Golden Award of Montreux Talent
Finalist, 2019 (Digital, Social)