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BABY KING

THE BRAND: Burger King

THE CHALLENGE: Recruit a new generation of guests with a big, bold advertising idea that hacks into April Fools’,giving the Burger King brand a disproportionate share of popular culture for the international prank day.

PARTNER:

Sera Takata, AD

Arendse Rohland, CW

BABY KING

THE BRAND: Burger King

THE CHALLENGE: Recruit a new generation of guests with a big, bold advertising idea that hacks into April Fools’,giving the Burger King brand a disproportionate share of popular culture for the international prank day.

PARTNER:

Sera Takata, AD

Arendse Rohland, CW

Burger King introduces The Baby King Menu: Whopper flavored baby food, mashed fries, and formula milkshake. We want to avoid another generation of tasteless clowns.

 

We launch the April Fools’ prank on Snapchat by turning the famous baby filter into the Baby King filter.

On other social media channels, Burger King shares posts about the new menu, additional products and show how we are now making the drive-in ready for babies.

 

We round off the campaign by encouraging parents to teach their baby how to say Whopper to get a free Baby King menu – all to make people believe this is the real deal.